social media
The insurance challenge : Brands must face social media challenge proactively
Brands must face social media challenge proactively if they want to strengthen their reputation.
Millions of people have read the witty passenger complaint letter emailed...
It is important for insurance agencies to engage with their clients on social media
fishbat, one of the leading online marketing firms, comments on an article by Insurance Journal, which discusses why it is important for insurance agencies...
Social media to transform insurance underwriting
Searching Facebook and other social network pages of customers has become a frequent practice on the claims side of the insurance business.
Especially in the...
Ovum : European retail banks must not ignore social media
Retail banks are still hesitating to fully integrate social media into their digital marketing strategies, according to a new report from global analysts Ovum....
Social Media Start-Up Package Launched for Insurance Industry
Peak Marketing & Communications this week launches a Social Media Start-Up Package which will equip brokers, insurers and specialist service providers to the industry...
Guest Post : Social Media – Risk or Reward?
The world of travel is already awash with companies using social media to interact with their customers, promoting themselves as caring, sharing partners to...
Canada : brokers closely follow social media
Malcolm Randles, who issues cyber insurance policies, explained that Canadian brokers are watching social media trends closely, and are working to create coverage for...
BIBA : Social media guidance produced for brokers
The British Insurance Brokers' Association (BIBA) has produced a collection of legal guidance to help brokers understand and manage the potential risks surrounding the...
