Peak Marketing & Communications this week launches a Social Media Start-Up Package which will equip brokers, insurers and specialist service providers to the industry with the confidence and skills to use social media to protect and grow their businesses. Peak recognised a need for an entry level support offering after being approached by a number of industry clients to provide social media training.
The insurance industry traditionally has been slow to embrace new ideas, but an ever-increasing number of organisations across all industry sectors are realising the benefits of using social media as a strategic business tool. Those that continue to ignore social media are potentially exposing their companies to business risk.
Peak’s Social Media Start-Up Package can be integrated with any existing marketing strategy and shows clients how to gain extra brand exposure, communicate new products, share knowledge, increase search engine optimisation by driving more visitors to their website and build a community around their brand. Organisations in both business to business and business to consumer sectors can develop an online brand presence at minimal cost. SMEs have the opportunity to level the playing field when competing with large companies.
Anne Staunton, Peak’s managing director explains: “Many in the industry are aware they are losing ground by not embracing social media to encourage customer loyalty and reach new customers. Often the inertia comes from fear of the unknown or a belief it will be too costly or time consuming, which isn’t the case. The smart competition is already involved and can and will poach customers and increase market share using this cost effective medium.”
Delivered in four stages the package provides: advice on setting strategic objectives and measures for social media activity; identification of suitable content and frequency ensuring consistent messages are being communicated to the target audience; a 3 month tactical plan and a set of social media guidelines to educate employees on the organisation’s social media policy. As part of the package, Peak sets the business up with profiles on three key social media platforms Twitter, Facebook and LinkedIn and streams all these accounts into one manageable control panel for business efficiency.