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Canada : brokers closely follow social media

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Malcolm Randles, who issues cyber insurance policies, explained that Canadian brokers are watching social media trends closely, and are working to create coverage for the bad things that might happen off of a Twitter post or Facebook status.

“It’s very new in Canada. Brokers have caught on to what their colleagues are doing in the U.S. and have been very strong in promoting this class of business,” Randles said to CBC News.

” ‘My boss is a big fat cow,’ is a very common tweet,” he said. “But people often stupidly then say where they work and who their boss is in the tweet.”

For example, world renowned fashion guru Kenneth Cole enraged scores of people after tweeting during the conflict in Egypt that “Millions are in an uproar in Cairo. Rumour is they heard our new spring collection is now available online.”

Source : Digital Journal