Home Industry News AXA : launches personal lines intermediary strategy

AXA : launches personal lines intermediary strategy

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AXA Commercial Lines and Personal Intermediary will launch a new personal lines proposition at this year’s BIBA conference designed to give brokers greater access to underwriting, claims and sales functions.

The new strategy will deliver a personal lines proposition that will complement the current commercial lines intermediary structure, making it easier for AXA to manage a broker’s whole book of business rather than dealing with personal and commercial lines in isolation.

At heart, AXA’s strategy is centred on delivering a regional focus to create stronger, closer relationships with brokers. This has led to the complete re-structure of the sales, operations and claims service into seven regionally focused teams, each headed up by a local account manager to help build relationships and provide focused, localised support. The changes will also see the regional sales teams on the road able to respond to decisions quickly and structure deals there and then.

In addition, the account managers will be supported by a personal lines trading centre based in Ipswich, with specific regional teams who will manage trading enquiries. The account managers will also be supported by regional-specific claims teams based in Birmingham (motor) and Morecambe (household). This will deliver a consistent point of contact for all brokers, providing them with a regionally-aligned support system that understands their business and the regions they trade in.

In response to broker feedback gathered as part of the strategy development process, AXA has also created new products and enhanced existing ones to be launched at BIBA.

The household products are designed to cater for specific sectors of the market – a basic entry level product, a mass market comprehensive product and a competitively priced mid net worth product. The range is also supported by niche products and offerings, broadening AXA’s reach into the non standard household market.

The new strategy will also see AXA broadening its motor underwriting footprint with more competitive pricing and the launch of a new motor product is scheduled for September.

Karen Hogg, Managing Director, Personal Intermediary at AXA, who is overseeing the implementation of the new structure comments: “We have taken the time to listen to brokers to ensure we are providing them with the support and the products they need. We wanted to ensure that we had the right people in place to provide a consistent point of contact to brokers all around the country.

“As a company we have worked hard to ensure that both the commercial and personal lines intermediary businesses are perfectly aligned in both their structure and offering to so that brokers will find it even more attractive to do business with us.”

For more details of the personal lines strategy, Karen Hogg and her senior team will be available on stand F21 at BIBA as will the entire AXA Commercial Lines and Personal Intermediary leadership team.