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AXA : AXA First household product

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AXA Commercial Lines and Personal Intermediary has launched AXA First, its new household insurance product and a key step in the delivery of its new personal lines proposition for regional brokers.

AXA First is tailored for customers who want simple, straightforward home insurance cover, offering value for money without compromising on quality.

Key features include:

– For properties up to a maximum of three bedrooms

– Buildings sum insured cover up to £350,000

– Public liability insurance up to £2 million

– Contents cover up to £35,000

– Cover up to £10,000 for all valuables

– Single article limit for valuables up to £2,000

Karen Hogg, Managing Director, Personal Intermediary at AXA comments: “We’ve listened to the feedback from our brokers and we’re confident that our enhanced suite of household products is evidence of the commitment we have made to meeting brokers’ evolving needs. We’ve broadened our appetite for risk and are building solutions to suit the vast majority of customers’ needs. We’re also making it easier for regional brokers to do business with us by designing these solutions to be traded electronically through their software houses”.

The household suite is now clearly defined and caters for specific sectors of the market. AXA First sits alongside the already popular mass market AXA Extra, and a competitively priced AXA Exclusive, designed for more affluent customers who need their home insurance to stretch that bit further. Products are available to trade now electronically via brokers’ software houses.