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Aviva to launch three tier pet insurance for UK pet owners

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Aviva has today added pet insurance to its range of direct insurances, offering three levels of cover and protection.

The new pet insurance policy offers the six million dog owners and nine million cat owners in the UK security for the health of their pet. It is available with three levels of cover; Silver, Gold and Platinum, so that owners can find the right policy to suit their needs.

Within the group of policies, the following scenarios are covered:

  • Veterinary fees
  • Third party liability
  • Cremation/burial costs
  • Behavioural problems
  • Overseas travel protection
  • Death from illness or accident (Gold and Platinum covers only).

All policies also provide support helplines to assist with; 24-hour bereavement counselling, 24-hour pet legal advice and healthcare away from home. Additionally, policy holders can access a pet minder service, enabling them to locate a nationally registered Dog Minder who can look after their dog for a few hours or even a few weeks if they go away.

The Silver policy offers cover against:

  • Veterinary fees
  • Pets taken ill abroad
  • Third party liability
  • Cremation/burial costs
  • Behavioural problems.

In addition to the Silver cover, the Gold policy offers:

  • The cost to recover stolen or straying pets – including local advertising and the cost of a suitable reward
  • Kennel fees should the policy holder be hospitalised
  • £1,000 holiday cancellation should they have to cancel or cut short a holiday due to a pet-related illness
  • Death from illness or accident.

The Platinum policy is Aviva’s premium pet insurance policy, which provides increased limits to those of the Gold policy for death from illness, death from accident, recovery costs and theft. In addition, there are increased limits for cancellation and veterinary fees:

  • Up to £2,000 for holiday cancellation
  • Up to £6,500 per year on veterinary fees.

Wayne Ewing, marketing and product manager at Aviva, comments: “If your pet were to fall ill you would naturally want to make sure they had the right care to help get them back to their old self but veterinary bills can run into hundreds of pounds and given the current economic climate no one wants to face a large unexpected bill. Having pet insurance gives you peace of mind so that you know that you – and your pet – are protected.

“Aviva’s pet insurance policy, offers three different levels of cover – Silver, Gold and Platinum to enable you to choose the level of insurance cover that is right for your pet and your purse.”

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