Overlooking one of the easiest and quickest ways of getting leads for life insurance appointments, most of the insurance agents and advisors are today making the insurance business much more complicated by struggling to find out a hot, new sales idea in order to magically attract more and more new prospects.
Whether you agree or not, to sell maximum life insurance policies, you need to find out people who really need the same. And if you are in a strong need to sell your life insurance policy, search for someone who is having an immediate need to buy it. Remember, the stronger the need, the swifter will be the action to buy.
But how to understand people’s needs? – There are a few specific needs that take priorities over others.
Physiological Needs. Being the top most priority in the people’s search for satisfaction, physiological needs are the strongest needs for shelter, food, water and clothing.
The safety and security needs. Once the physiological needs are fulfilled, people start trying to secure and protect their family. They wish of getting a shelter with safe neighborhoods, a secured job, a good retirement plan investing a small amount of insurance… things go on.
Needs for esteem. Who doesn’t wish to be respected? Once these needs gets satisfied, people feel valued and self-confident. And if not, they feel weak, helpless or worthless.
When all these needs are satisfied, people will start thinking the second need. It’s a common human nature. People never even feel the second need until the first one have been satisfied, and the same way they don’t feel the third until the second one is fulfilled, and so on.
Consequently, find out a prospect that needs to take an immediate action. Once you find the person, address him one of his strongest physiological needs, i.e. food, water, clothing and shelter. And if the person have bought the insurance from you, means you have satisfied more or less his safety and security needs as well.
It is your choice to be or not to be successful. Think what you want, sit back doing nothing and hoping things will magically change. Or take an immediate action, and change things as per your requirements. What have you done to sell your policies or to buy life insurance leads in the past few days? You can always learn the marketing and appointment setting plus sales strategies that many of the insurance agents and advisors do. Or you can hire the professional telemarketers that are experienced in getting hot, fresh insurance leads.
Nowadays, telemarketed insurance appointment setting services are used by most of the insurance agencies, as they are known to be a tried and true strategy of getting new and fresh life insurance leads.
