The Motor Insurers’ Bureau (MIB) has launched its ‘Stay Insured’ campaign, designed to target drivers who may be wavering when it comes to renewing their insurance policies due to increased financial pressures. The campaign is being fronted by Natalie Pinkham, host of ‘You’re Nicked’ and ‘Police Interceptors’. A new research report shows:
- 1 in 10 18-34 year old drivers are unaware that car insurance is a legal requirement
- 3 in 4 drivers are currently looking for ways to reduce motor insurance costs
- About 900,000 driver under the age of 30 are currently driving without insurance
- 60% of drivers think they are likely to be caught and only 7% are aware of all the possible consequences when they are caught.
The Motor Insurance Database lies at the heart of being able to detect uninsured drivers and is used by the police to seize about 500 vehicles a day.
The Stay Insured campaign highlights the consequences of driving without insurance which include: vehicle seizure by police, six licence penalty points, and a £200 penalty.
Keith Morris, chairman of MIB, said ongoing financial difficulties being felt by many as a result of the economic downturn could be prompting people to cancel their car insurance, but this is something which should be avoided.
He commented: “We want to help drivers by providing information on how they might save money, but still remain appropriately covered. We also want to emphasise the consequences of uninsured driving are severe.”
Figures published the government recently showed that each year, £30 from every car insurance premium goes towards paying for damaged caused by uninsured drivers in the UK.
This costs the insurance sector more than £380 million, with uninsured motorists more likely to be involved in road traffic accidents and criminal activities.