Ovum
Insurance industry must prepare for future market challenges
The insurance industry must be prepared for future market challenges, the quickening pace of customer-driven commerce and the continuing spread of the digital economy,...
Ovum : European retail banks must not ignore social media
Retail banks are still hesitating to fully integrate social media into their digital marketing strategies, according to a new report from global analysts Ovum....
Ovum : research shows IT services market endured a dismal end to 2012
Last year was the worst for IT services contract activity since 2002, according to research from Ovum. Performance in the three months to the...
Ovum : insurance market is becoming more customer-ascendant
A fundamental lack of understanding about who the customer is means insurers are facing a “through the looking glass” moment. Traditional perspectives about the...
Ovum : turbulence for the Internet economy as two thirds of consumers say no to tracking
Digital consumers around the world are starting to tire of their personal data being collected across the Internet, says Ovum. The global industry analysts...
Ovum : reveals quarterly IT services market TCV reaches lowest level in nine years
The IT services market has suffered a blow as total contract value (TCV) dropped by a third in 3Q12 to its lowest level in...
Ovum : enterprises and outsourcers must own their social media strategies and offerings
Social media as part of customer relationship services is still a young market, and strategies around it remain underdeveloped due to confusion and resistance...
Ovum : growing importance of BPO in European life insurance
Business process outsourcing (BPO) is now considered a strategic option by the boards of European insurers, according to Ovum. With the fragile economic state...
