Consumers in many Southern and Plains states will have to look harder than their counterparts elsewhere for information on how new online health insurance marketplaces work.
In Republican-led states that oppose the federal Affordable Care Act, the strategy toward the marketplaces launching Tuesday has ranged from largely ignoring the health overhaul to resistance.
Most states across the South have declined federal grants to advertise the exchanges and ceded the right to run the marketplaces themselves. Governors from the Carolinas to Kansas have decried the exchanges and the rest of the law.
That contrasts with several of the 14 Northeast, Midwest and Western states running their own insurance exchanges. Residents there have seen weeks of marketing and advertising campaigns to help them prepare to buy health insurance.