Home Communication Liberty Mutual Insurance : ups strike rate with major cricket sponsorship deal

Liberty Mutual Insurance : ups strike rate with major cricket sponsorship deal

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The Liberty Mutual Insurance (LMI) logo is set to adorn the Test Match Grounds around the UK this summer as Liberty Mutual Insurance Europe Limited (LMIE) has signed a major cricket sponsorship deal.

LMIE, part of the Global Specialty unit of Liberty Mutual Insurance Group, has become the Official Insurance Partner of the Test Match Grounds for 2013 covering all their domestic fixtures and internationals against Australia and New Zealand.

As part of the deal, the LMI logo will be displayed prominently at nine of the country’s most well-known cricket grounds in Birmingham, Cardiff, Durham, Leeds, London, Manchester, Nottingham, and Southampton.

The sponsorship also gives LMIE access to the famous Long Room at Lord’s, the use of facilities in a range of Test Match Grounds, tickets for hospitality plus branding in prominent locations.

Sean Rocks, President and Managing Director of LMIE, said: “It’s great news for both us and our broker panel that we’ve been able to sign this sponsorship deal. While we are all big cricket fans and proud to support England, from a business perspective, having the Liberty brand highly visible at the country’s top cricket grounds and in television coverage will help raise our profile considerably in the UK.”

In the UK, LMIE is a significant, multi-line products insurer split between the London Specialty Market and Commercial.   It has offices in Birmingham, Bristol, Cheltenham, Glasgow, Leeds, London and Manchester offering a wide range of mid-market Commercial products while its Specialty Division offers its products to the London market.