Punk icon Iggy Pop has helped online car insurance provider swiftcover.com increase sales by almost a third in the three months since the company launched its ‘Get a Life!’ advertising campaign, fronted by the legendary rocker.
Now, following the success of the ads, swiftcover.com has announced that it will also be extending its insurance to musicians for the first time.
The Iggy Pop ads led to a huge surge in interest in swiftcover.com’s online insurance, with sales increasing by more than 31% in the first quarter of 2009 compared with the same period in 2008. This included hundreds of enquiries from musicians looking for low-cost car insurance. However, swiftcover.com, like many other insurers, did not cover musicians – until now.
Tina Shortle, marketing director of swiftcover.com, explains: “This will be music to the ears of all those musicians who contacted swiftcover.com after seeing our Iggy Pop adverts. Unfortunately, we were not able to offer them insurance then, but I am delighted that musicians from would-be rockers through to classical violinists can now benefit from what is regularly voted UK’s cheapest motor insurance.”
Previously swiftcover.com, along with many other motor insurers, had not covered musicians as claims data shows that the cost of claims for that profession is often higher than many other job functions. Following the flood of interest after the Iggy Pop adverts, swiftcover.com has worked hard to be able to offer great cost-effective motor cover to drivers in the music industry.
Swiftcover.com is a fully online car insurance company (with no call centres), so it is able to provide quotes in sixty seconds and keep insurance costs down. Insurance is only available to UK residents.