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France: La Paix becomes Aviva Protection Juridique

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La Paix, a subsidiary of the Aviva group, stands out on the French market with its:

  • High level of customer satisfaction, with a dispute management service which was awarded eight out of 10 in 2008 in a survey carried out by the independent consumer organisation BVA and its own customers, in whose favour 86% of amicably settled cases were found.
  • Good Advice approach, which aims to find fast and amicable solutions wherever possible: 80% of dossiers are dealt with amicably, reducing dispute time to an average of nine months, compared to two to three years in cases where the dossier is elevated to litigation status.
  • Partnership-rich multi-distribution model: 75% of turnover is generated by general agents employed by Aviva and Eurofil, a subsidiary of Aviva, and 25% by partners from the world of banking, brokerage and mutual insurance companies.
  • Modernised processes leading to increased reactivity and reliability: computerised management of dossiers, Internet correspondence, online legal information databases helping to support an impressive volume of activities: by the end of 2009, Aviva Protection Juridique advisers will have taken more than 175,000 telephone calls and dealt with more than 28,000 complaints.
  • Observation of the strictest standards of professional ethics regarding the other activities of the group.
  • High-quality service with ISO 9002 certification from AFAQ since 1997 and ISO 9001 Version 2000 since 2002.

In order to increase our efficiency still further and promote the Aviva brand, La Paix will become a self-standing division of Aviva Assurances, the property and casualty insurance arm of Aviva France, and from now on will carry out its activities under the brand name Aviva Protection Juridique.

In the process of the name change, perfect and transparent continuity is guaranteed for all customers, whether they already had a contract in place with La Paix or enjoy legal and fiscal protection guarantees under their Aviva contracts. These guarantees are transferred in full to Aviva Assurances and will be carried out identically.

Jean-Pierre Menanteau, CEO of Aviva France said:

“In a French society which has been growing increasingly litigious over the last several years, Aviva’s legal and fiscal protection activities have played a key role by offering access to the law to the highest possible number of people at a reasonable cost. Bringing our legal and fiscal protection activities under the Aviva brand is a clear part of our strategy to promote our knowledge and seek greater visibility for our brand. La Paix has a rich history in our country since 1881. Aviva Protection Juridique will continue and build upon La Paix’s excellent work serving its customers and the Aviva group hopes to continue to bring these customers, wherever they are in the world, prosperity and peace of mind”.

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