Confused.com, the leading insurance price comparison website in the UK announced today the launch of its French beta version which is online on www.lelynx.fr.
The official launch is announced for February with a significant motto: « Alors gardez un œil sur Lelynx.fr » which exactly means « keep an eye on the lynx» !
Confused.com arrival on the French market was ‘a trade secret’. According to our sources, many insurers marketing department have been in touch early 2009 by Confused.com with the objective to benchmark the French market. The investigation seems to be positive.
The beta version is now online (www.lelynx.com) and highlighted its star product: car insurances which will be the first quotes available in few weeks. At the moment doing a quite is impossible, but an email subscription is available to receive additional information.
The look and feel of the beta version of lelynx.fr, is very basic but the final one could be completely different as lelynx.fr is announcing as a leading comparison site in France.
The French subsidiary of Confused.com, lelynx.fr is following the launch of radstreator.com, the same insurance comparison site for the Spanish market.
Giant aggregator, Confused.com generates 15 millions of car insurance quotes for 1,4 millions policies distributed to 89 insurers partner. Those figures are much more greater than the first leading comparison site in France: assurland.com who do around 6 millions of quote per year.
This is a bit early to have information on confused.com strategy in France as Managers maintain the silence regarding lelynx.fr offer range, the partners and the means of the French subsidiary to stand apart on a very competitive market.
