You Tube style ads herald a change in direction for comparison site. Confused.com, the insurance and energy comparison website, has launched a bold new advertising campaign designed to introduce customers to its new website.
The campaign is the first of its kind, as it uses real people who have recorded their own reviews of Confused.com’s new site. The testimonial-style adverts feature prolific You Tubers who give their opinions on the new site.
The adverts star real customers who agreed to review the new Confused.com site, while being filmed. The series of adverts focus on customers’ experiences of the new Confused.com website and particularly highlight four distinct areas in addition to its insurance services: new features of the site, its ease of use, the brands available to customers and the savings which can be made.
As the campaign progresses, viewers will also be asked to film their own reviews of the site and upload them on the Confused.com website.
Tom Bennett, marketing director at Confused.com, said: “The new campaign is energetic and engaging, while the absence of any kind of scripting and actors gives the adverts a real human edge.
The campaign utilises the popularity of You Tube and has a genuine feel to it, as it features real-life customers who have genuinely benefited from using the new site. Confused.com is now easier and quicker to use, and the choices for consumers are more transparent.” The new adverts were created in-house, in collaboration with Wordley Production Partners.