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Bluefin senior hire to develop affinity proposition

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Bluefin Insurance has appointed Jamie Eaton as Affinity Development Director at Bluefin’s London headquarters with immediate effect.

Reporting to Mike Owen, the Head of Bluefin Solutions, Jamie will be responsible for the growth of existing schemes and developing affinity strategy. In addition to supporting organic growth and development, Jamie will be responsible for growing the overall business and winning new affinity and commercial partners across personal and commercial lines for Bluefin.

He joins from Thistle Insurance Services, part of the JLT group, where he held the position of Affinity Sales Director. Prior to this Jamie was the Affinity and Partnerships Director at Towergate and brings eight years industry experience to the role.

Commenting on his appointment Jamie said: “I am delighted to have joined Bluefin at such an exciting time. The opportunities remain strong in the UK affinity market and Bluefin are excellently placed to capitalise on this, both with their existing facilities and with new opportunities.”

Mike Owen, Head of Bluefin Solutions said: “The area of scheme and affinity partnerships is an important one for Bluefin and Jamie brings proven affinity experience and expertise to the role of development director. These complement the talents of the existing team and support the effort and overall ambition of building the proposition for new and existing partners.”

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