BIBA to be promoted in the next Aviva TV advertisement

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    BIBA (the British Insurance Brokers’ Association) will be promoted in the next TV advertisement campaign of Aviva.

    The main objective of this partnership it both to promote the benefits of intermediaries and to encourage customers to contact their local broker for advice through an Aviva branded version of BIBA’s online ‘Find a broker’ search for its members.

    Eric Galbraith, chief executive of BIBA, said: “We are delighted to be working with Aviva on this fantastic opportunity for members. It is really important for insurers to support brokers and Aviva is demonstrating its commitment to brokers.”

    Brian Spinks, head of corporate sales and marketing of Aviva, said: “Aviva’s core commercial insurance strategy is to support brokers and by working with BIBA we are providing the UK’s businesses with the optimum broker search facility.

    “We hope that our advertising campaign will drive significant new business leads to brokers and I would encourage them to ensure that their BIBA listing is up-to-date to maximise those opportunities.”