AXA Equitable Life Insurance Company, the primary U.S. subsidiary of the global AXA Group, announces today that Ori Ben-Yishai has been named managing director and head of Business Line Marketing, serving all lines of business, including Retirement Savings, Financial Protection and Wealth Management.
As a member of executive management and the Marketing & Communications leadership team, Ben-Yishai will work with businesses and the Insight & Analytics, Brand & Customer Experience, Digital & Multichannel and Corporate Communications teams to lead the development and implementation of customer-focused marketing programs across products lines and distribution channels.
“Delivering world-class, customer-centric marketing strategies and programs informs and accelerates the execution of business objectives that drive sustainable growth,” said Amy Radin, chief marketing officer of AXA Equitable. “Ori is highly regarded for his strategic insight and his ability to drive results. His experience and expertise will allow us to build on AXA Equitable’s growth trajectory and expansion into current and new markets and customer segments.”
Most recently, Ben-Yishai served as chief operating officer of the company’s Employer Sponsored Division, a market-leading provider of retirement products to K-12 educators and government employees, with responsibility for marketing, product development, business strategy, sales operations and financial performance. He led a number of growth programs for that division, including the effort to expand sales through new distribution partnerships and introduction of new features and services to its product portfolio.
Ben-Yishai joined AXA Equitable in 2007 as vice president of the Strategic Initiatives Group. Prior to that, he was an engagement manager at McKinsey & Co., leading client teams across marketing, strategy and operations.
He holds an MBA in marketing and finance from Columbia University and an LL.B. from the Hebrew University of Jerusalem.
Ben-Yishai also serves as a David Rockefeller Fellow at The Partnership for New York City, a program designed to enable a new generation of private sector leaders to deepen their understanding of the public needs of New York City, and to take an active role in shaping its future.