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Aviva appoints UK strategic partnerships director

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Aviva announced on Monday June 7th the appointment of Anthony Middle as the UK strategic partnerships director.

The new role of strategic partnerships director – part of the insurer’s organisational structure created at the beginning of this year – brings together some of Aviva’s key partnerships to create value and growth across the UK.

Anthony Middle will join Aviva in December from Axa, where he was most recently managing director of commercial lines for their UK general insurance business.

As part of this role he was responsible for the strategic development of the commercial business, including distribution across intermediary, direct and corporate partnerships channels, underwriting, marketing and operations. His previous positions with Axa also included that of corporate partnerships director.

Cathryn Riley, Aviva’s UK commercial director, said Anthony would be working closely with the distribution directors on both the life and general insurance side of the business, strengthening the integrated approach and maximising opportunities for partners.

“We are already a leading player in this area – this is about strengthening that position and investing further in our capabilities to reflect our ambitions and reinforce our commitment to the partnerships market,” she said.

“Anthony brings a fantastic wealth of experience, a real knowledge of the market and a commercial mindset that will help us accelerate our vision for this strategically important part of our business. “He has a strong presence in the insurance industry which will be invaluable when developing this very pivotal role for Aviva.”