Home Market Aria Assistance : broadens market for care at home services as value-add...

Aria Assistance : broadens market for care at home services as value-add for partners

0 1

Aria Assistance is leveraging its medical assistance expertise by offering tailored packages of care and support which can be added to a wide range of products as value-added benefits. Chief Operating Officer, Healthcare, at Aria Assistance Paul Richards said that the assistance specialist is already providing this service to PruHealth, the private medical insurer and Vitality wellness programme provider, and is looking to introduce care at home to enhance the product offering of a number of additional markets.

The Aria Assistance care at home service is an assistance-led service, delivering personalised care and support at home to individuals after an accident, an episode of ill health or hospital admission. Aria Assistance’s medically qualified triage team works with the individual and, where appropriate, medical professionals, to determine the right levels and types of support. The Aria Assistance team then arranges for the services to be delivered, calling on its nationwide network of domiciliary care providers, the only network of its size and quality in the UK.

Typically, care packages involve helping people with everyday activities which they find difficult in the early stages of recovery, especially if their partners or family members cannot be with them during working hours or if they have young children or other dependants in the home. This can include help with getting in and out of bed, bathing and showering, cooking, cleaning and laundry as well as general errands such as collecting prescriptions and shopping for provisions.

Richards said, “Our services ensure that people who may be in need of personal rather than medical care are helped in their recovery in order to get back to normal life as soon as possible.  Our unique nationwide high quality care provider network combined with our assistance capability means that customers can be assured of a well managed and supported recovery.”