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Appointment : Prudential Corporation Asia new CEO

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Prudential Corporation Asia has announced leadership changes in its Singapore life insurance business, Prudential Assurance Company Singapore (Pte) Limited.

Chief executive officer Mr Philip Seah has been appointed to the regional role of Chief Agency Officer, Asia.

Mr Seah had led the business as CEO since 2006. In his new role, Mr Seah will lead the company’s efforts and recruitment and training in Prudential’s agency force across Asia, which currently numbers approximately 340,000.

Mr Seah joined Prudential in 1978 as an agent and quickly progressed through its agency ranks before joining the management team as chief agency officer of Prudential Assurance Singapore in 1990. He subsequently served as director of agency development at Prudential’s regional headquarters in Hong Kong before taking on leadership roles in Prudential’s Philippines and Singapore life insurance businesses.

Mr Kevin Holmgren in turn has been named CEO-designate of Prudential Assurance Singapore. His appointment is subject to confirmation by the Monetary Authority of Singapore (MAS).

Mr Holmgren’s career at Prudential spans more than a decade. Until early 2010, he led Prudential’s life insurance business in Indonesia, PT Prudential Life Assurance, as CEO.

Commenting on the appointment, Tony Wilkey, chief executive of insurance at Prudential Corporation Asia, said: “Under Kevin’s leadership, I have every confidence Prudential Assurance Singapore will continue to deliver exceptional products and services to our customers in Singapore. Singapore is one of Prudential’s largest markets in Asia, and the business remains well positioned to grow from strength to strength and to continue as a leader in Singapore’s life insurance market.”

Source : Asia One Business