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Advertisement campaign : new confused.com advert

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Confused.com is set to unveil its latest advertisement featuring its animated logo Cara, singing the Queen classic ’Somebody to Love’, later this week.

Voiced by West End star Louise Dearman and with animation produced by Hornet, the advert will feature living logo Cara singing the Queen anthem before being joined by a backing choir of animated happy customers who have used the comparison site.

Mike Hoban, chief marketing officer at Confused.com, said: “Confused.com was the first site to offer price comparison. This ad will confirm Confused.com’s leadership position and remind customers why they can depend on us. With 18 million users, Confused.com is the people’s choice for comparison sites and we’re proud of this”

The 30 second version of the advert will first on air on Sunday 7th November, followed by a 60 second version the following week during Sunday’s airing of X Factor (14th November), when performances from Take That, JLS and Westlife are expected to boost ratings. The new advert can be viewed at www.confused.com/cara or on the Cara Youtube channel.

Launched in 2002, the comparison site generates over one million quotes per month. It has expanded its range of comparison products over the last couple of years to include car insurance, travel insurance, home insurance, pet insurance, van insurance, motorbike insurance, breakdown cover and energy, as well as financial services products including credit cards, loans, mortgages and life insurance.

Source : Webwire