Amlin, the leading FTSE-listed specialist insurer, has entered into an initial three-year partnership with ERC to support the growth and development of elite European Club rugby across Europe. Under this deal, Amlin becomes a Premium Partner to the Heineken Cup and the new Title Partner of the European Challenge Cup.
ERC, organisers of European club rugby’s two cross-border tournaments, are today (Tuesday, 22 September) delighted to welcome Amlin into their family of partners in a deal that will see the European Challenge Cup immediately rebranded across Europe and beyond as the Amlin Challenge Cup.
Amlin’s wide ranging partnership with ERC, covering both flagship tournaments will further enhance the profile of the competitions and will coincide with the launch of the new Amlin Challenge Cup format.
Derek McGrath, ERC Chief Executive commented, “This is great news for European rugby. The new title sponsorship, together with the revised tournament format will give the Amlin Challenge Cup a major boost as we enter the new European season.”
“Working in partnership with Amlin across Europe, ERC looks forward to greatly enhancing the profile and awareness of the tournament’s exciting brand of European rugby throughout our expanding territories.”
Amlin Chief Executive Charles Philipps said ”…..We are extremely proud to announce this partnership with ERC which supports our strategy for European growth over the coming years. As leaders in our respective fields, a partnership between Amlin and ERC is an excellent fit and we look forward to working collaboratively for the benefit of European rugby and to the enjoyment of our brokers and clients.”