Home Uncategorized Acquisition : Aegis moves into South Africa with the acquisition of Clickthinking

Acquisition : Aegis moves into South Africa with the acquisition of Clickthinking

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Aegis Group plc (“Aegis”), the media communications and market research group, announces that it has acquired Clickthinking Online (Pty) Limited (“Clickthinking”) in South Africa. As at 31 December 2010, Clickthinking had gross assets of R7.1m.

An award-winning digital search and performance agency, Clickthinking was established in 1999 and has since grown rapidly. Clickthinking is the region’s market leader in the fields of Search, Web Analytics and Conversion Marketing. Its proprietary methodologies and tools allow brands to identify and convert potential prospects into customers, using a variety of internet and mobile technologies.

With its established base of domestic and international blue-chip clients, including Mercedes Benz, &Beyond, Johnson & Johnson, eTV, and Vodacom, Clickthinking will become part of iProspect, the world’s leading digital search and performance network, which has a presence in the world’s top 40 digital economies.

Jerry Buhlmann CEO of Aegis Group Plc, said: “Clickthinking’s tools and knowledge will compliment iProspect’s search engine marketing expertise, as well as giving iProspect a presence in Africa, one of the world’s most exciting, fast growing regions.”

Robert Murray, iProspect Global CEO, said: “Clickthinking not only has the regional expertise and cultural understanding, but the technology prowess to provide South African clients with world-class digital marketing strategies. The addition of Clickthinking to the iProspect portfolio, with their keen eye on customer understanding and conversions, will enable faster expansion in Southern Africa, and will offer key expertise for our globally-reaching client campaigns.”

Peter Stewart, MD of Clickthinking said: “We are excited to be joining forces with iProspect. Together we look forward to cementing our position in South Africa and offering our existing clients, as well as new clients, a greater breadth of in-depth search and conversion marketing expertise.”

Source : Aegis Press Release